A.D. Report -- The Fever
May 23, 2007
Know about “The Fever” yet? Maybe you’ve heard about it on the radio or seen something about it in the paper. If not, don’t worry. You’re bound to come across it soon. The Fever is our new marketing campaign aimed squarely at expanding Beaver Nation by selling more football season tickets.
This is an exciting time to be able to focus our marketing efforts and build on our recent athletic successes such as last year’s historic football season and NCAA baseball title. The timing is right to maximize on the increased interest in Beaver athletics to bring new fans to our nation. In 2006, we had approximately 22,500 football season ticket holders. With determination, I believe we can grow that number.
So what does that mean exactly? The Fever—an integrated campaign created by Citrus Marketing in
I’ve made no secret about the need to increase our season ticket base and wrote extensively about this in . Through increased season ticket sales and the associated donations, more opportunities for our student-athletes and more successes will occur. This is a win-win all the way around—for our student-athletes, coaches, fans, and the entire university.
“The Fever” represents the first coordinated, well-executed and integrated marketing campaign Beaver athletics has ever had. This means that you’ll see and hear elements of the campaign on many different media platforms—from radio and newspaper advertising to web sites and collateral materials such as brochures, posters, and schedules.
Maybe you’ve already heard or read some of these taglines:
· Itchy first down finger? You may have The Fever.
· Frequent chest-bumping at work causing problems? You may have The Fever.
· Suffering from inflamed tailgate? You may have The Fever.
One of the early pieces out of the gate was our first comprehensive football ticket guide, an appealing color brochure that spells out our various ticket options. This has been sent to 20,000 fans who aren’t yet season ticket holders. It can also be accessed online by clicking one of The Fever banners on . Radio spots have already been airing on several stations and print ads appear on our web site as well as in the Portland Tribune newspaper and on its web site.
The Fever focuses on one of the key strengths of OSU sports—our student-athletes. These are quality people—good students and citizens. We can all identify with these types of kids.
Take note of The Fever. It appears that more folks are catching it as new sales are pacing 5 percent better than the same time last year. If you don’t have The Fever yet, get it. We have ticket packages that don’t require donations, including our popular . Or pool your resources with some friends, get some great Club seats, and split the tickets among your group. We’re also working to create flexible ticket options that will package a few games together and be available in July. Be sure to ask our ticket representatives about them.
We have a great group of football players returning next year with 18 starters and 60 lettermen back. You won’t want to miss the next great Beaver football moment that could be just around the corner. So get The Fever. Go Beavs!
Note: If interested in becoming a new donor and season ticket holder, please contact the BASF office at 541-737-2370. A staff member will be available to assist you. For ticket information, call 541-737-4455 or 1-800-Go-BEAVS.
Past Reports
-- The Federal Graduation Rate and the Graduation Success Rate is discussed.
-- OSU's Academic Performance Rate (APR) is discussed.
-- Football drives the department
-- Everyday Champions and the Bennys
-- The 2005-2006 Recap
-- Football Scheduling
-- Facility Improvements and Personnel Hires
-- Facility Enhancements -- Measure 48
-- Winter Sports Preview
-- The Fortunes of Football
-- Expanding Beaver Nation
-- Online renewing of tickets and BASF donations
-- The OS Logo -- Brand Identity
-- Mike Riley's contract extension
-- Do you have the Fever?
