OSU Names Massari Senior Associate Athletic Director - Oregon State University Athletics

Mark Massari has been named Senior Associate Athletic Director for external affairs at Oregon State University, Director of Athletics Bob De Carolis announced.

Massari will lead several important units for the 17-sport athletic department including ticketing, sales, community outreach, sports marketing, promotions, video production, communications, media partnerships, Beaver Sports Properties and other revenue producing efforts.

“During his tenure running our multi-media partnership with Learfield, I was impressed with his work and attitude,” De Carolis said. “OSU Athletics is very fortunate to have Mark join our staff.”

Mark was entering his fifth year at Oregon State as general manager of Beaver Sports Properties (BSP), a division of Learfield Sports and the exclusive multi-media rights holder to Oregon State Athletics. Under his direction BSP has:

· Doubled total marketing revenue.

· Expanded radio coverage (OSU leads the Pac-10 with 10 total hours for football and the most baseball games on air).

· Led redesign of OSUBeavers.com increasing traffic to the site by 45%.

· Negotiated new television rights deal with FSN Northwest to increase OSU programming on the regional sports station to a projected new high of 60 appearances in 2006-07.

· Renewed the landmark partnership with the Northwest Dodge Dealers as presenting sponsor of the Civil War Series-the first all sports rivalry series in the country.

· Created Hispanic sports marketing program and made history in 2003 when OSU became the first Northwest school to reach out to the Latino community by offering Spanish-language football broadcasts. In 2006 OSU became the first college in the western United States to air every football game in Spanish.

“I’m excited about the opportunity given to me by Bob De Carolis and the athletic department,” Massari said. “I love the ‘can-do’ attitude of the administration and the passion Beaver Nation has for our teams. We’ve had unprecedented success the past few years, but we can’t stop. We owe it to our fans and student-athletes to keep raising the bar.”

Prior to OSU, Massari directed the radio network for the San Francisco 49ers, spent four years with the University of Miami (Fla.) as sports marketing and sales director and was a graduate assistant in the athletic department at Saint Mary’s College in Moraga, Calif. He has also done work for CBS Radio Sports.

During the year Massari also teaches sports management courses as adjunct-faculty at Oregon State University.

The Napa, Calif. native graduated from California State University, Sacramento (Sacramento State) with a degree in History and played football for the Hornets from 1987-91. Mark and his wife Kim have a daughter Madeline (3) and a son Joseph (9 mos.) and live in Corvallis.