Holland America Line Sponsors Oregon State University Athletics
February 16, 2023 | General
New affinity with Beavers spreads the spirit of cruising across college football, basketball and baseball
SEATTLE, Wash. – In a multi-year agreement, Holland America Line has signed on as an official sponsor of the Oregon State Beavers. The new relationship bolsters visibility among college sports fans statewide and in Portland, an important cruise market for the premium brand.
Portland, Oregon is one of Holland America Line's top three markets in the Pacific Northwest, and the sponsorship enables the cruise line to reach all Beaver fans throughout the athletic seasons. Â
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"Our Oregon State University partnership gives us the unique opportunity to reach fans who are within driving distance to our Seattle or Vancouver homeports for our Alaska cruises, with Portland being a prominent hub for fans and alumni," said Kacy Cole, Holland America Line's vice president of marketing and e-commerce. "We are excited to make memorable moments for fans with a variety of initiatives throughout the year, and we look forward to growing our presence within the Beavs' spirited community."
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Holland America Line's sponsorship will be publicized across official radio, on-site activations and digital/social media channels during the Beavers' three sport seasons. One of the cruise line's many sponsorship components includes integration with Oregon State's Away Game Tailgate campaigns during the regular football season.
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"We couldn't be more excited to partner with Holland America Line, not only because of the phenomenal experiences they offer our fans and alumni, but because of the fantastic people within the organization and their vision for bringing a sponsorship to life at Oregon State University," said Sara Elcano, senior associate athletic director, Oregon State. "We're looking forward to integrating their brand story in an exciting way throughout all our sports venues this year."
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For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com. Holland America Line's sponsorship agreement with the Beavers was made possible through LEARFIELD's Beaver Sports Properties, Oregon State's longtime athletics multimedia rightsholder.
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Find Holland America Line on Twitter, Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at hollandamerica.com.
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About Holland America Line
Holland America Line, part of Carnival Corporation and plc (NYSE/LSE:CCL and NYSE:CUK), has been exploring the world for 150 years with expertly crafted itineraries, extraordinary service and genuine connections to each destination. Offering an ideal mid-sized ship experience, its fleet visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for 75 years — longer than any other cruise line. Holland America Line's 11 vessels feature a diverse range of enriching activities and amenities focused on destination immersion and personalized travel. The best live music at sea fills each evening at Music Walk, and dining venues feature exclusive selections from a Culinary Council of world-famous chefs.
Portland, Oregon is one of Holland America Line's top three markets in the Pacific Northwest, and the sponsorship enables the cruise line to reach all Beaver fans throughout the athletic seasons. Â
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"Our Oregon State University partnership gives us the unique opportunity to reach fans who are within driving distance to our Seattle or Vancouver homeports for our Alaska cruises, with Portland being a prominent hub for fans and alumni," said Kacy Cole, Holland America Line's vice president of marketing and e-commerce. "We are excited to make memorable moments for fans with a variety of initiatives throughout the year, and we look forward to growing our presence within the Beavs' spirited community."
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Holland America Line's sponsorship will be publicized across official radio, on-site activations and digital/social media channels during the Beavers' three sport seasons. One of the cruise line's many sponsorship components includes integration with Oregon State's Away Game Tailgate campaigns during the regular football season.
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"We couldn't be more excited to partner with Holland America Line, not only because of the phenomenal experiences they offer our fans and alumni, but because of the fantastic people within the organization and their vision for bringing a sponsorship to life at Oregon State University," said Sara Elcano, senior associate athletic director, Oregon State. "We're looking forward to integrating their brand story in an exciting way throughout all our sports venues this year."
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For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com. Holland America Line's sponsorship agreement with the Beavers was made possible through LEARFIELD's Beaver Sports Properties, Oregon State's longtime athletics multimedia rightsholder.
Â
Find Holland America Line on Twitter, Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at hollandamerica.com.
Â
About Holland America Line
Holland America Line, part of Carnival Corporation and plc (NYSE/LSE:CCL and NYSE:CUK), has been exploring the world for 150 years with expertly crafted itineraries, extraordinary service and genuine connections to each destination. Offering an ideal mid-sized ship experience, its fleet visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for 75 years — longer than any other cruise line. Holland America Line's 11 vessels feature a diverse range of enriching activities and amenities focused on destination immersion and personalized travel. The best live music at sea fills each evening at Music Walk, and dining venues feature exclusive selections from a Culinary Council of world-famous chefs.
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